How To Find Something You Liked On Facebook

Marketers and minor businesses love running Facebook ads because they yield fantastic results at a depression price.

Plus, Facebook ads are also really easy to run…right???

Did anyone out there (particularly designers) but sigh?

Equally the Director of Marketing for a small business, I am besides the entire Department of Marketing, and so I personally create our Facebook ads from strategy to design to implementation. Equally a Creative at center, I enjoy the graphic design role of my job and nevertheless, I dread the days I accept to spend designing anything for Facebook ads.

Yes, advertising with Facebook is often very simple, but with the e'er-changing and often opaque artistic requirements, things can become tricky and frustrating on the ad cosmos side. None of the post-obit Facebook advertizing issues I've encountered are insurmountable by any means (and I'll bear witness you how to work effectually them). Simply homo does information technology become frustrating (and kinda funny) sometimes.

Facebook Advertizement Fail #1: The Pixel That Got Away

Have you ever tried to use an image for an advertising that wasn't exactly Facebook's "recommended" size? I accept (on blow)! As you might imagine, it didn't go as well well.

My single image ad was rejected in one case because it was 1 pixel off from the recommended size. The toughest part of this wasn't so much that information technology was rejected but that there was no mistake bulletin or reason given for the rejection. Power Editor was merely stuck and no affair how many times I tried uploading the epitome, the preview just stayed blank.

To troubleshoot, I restarted Power Editor, re-created the campaign over again from scratch, and tried a dissimilar browser – simply cipher made a divergence.

Finally, I checked my creative and saw that information technology was 1200 x 627 pixels instead of the "recommended" 1200 10 628. When I adjusted the image, it loaded into my campaign perfectly Like Aught HAPPENED.

I don't get mad about strict requirements on artistic; graphic designers are very used to that and creativity thrives under constraint; merely, I practise wish Ability Editor would take given me a head's upward near what was wrong.

How To Prepare It: If something goes incorrect during your advertizing creation and y'all can't figure out why, double bank check your creative to make sure it matches Facebook's recommended advertising specs exactly.

Facebook Ad Fail #2: What Are Words?

Here'due south something you may not know: illustrations of falling snow are really words!

Expect, what? Permit me explain. A few months agone I was creating a carousel ad to characteristic some of the best deals for our Christmas sale and I kept getting the "your ad may not run" error message because there was "too much text" in it. I started to strip text, exam, strip more text, then test over and over again until there was literally no text in the advert:

Every bit you lot can see, there is cypher text in this image but the Facebook advertizing still failed. Okay, perhaps a petty if you lot zoom in on the Jensen DUB logo, merely information technology certainly does non deserve a warning at all, allow alone an "Paradigm Text: High" alarm.

So I did what anyone would practice in this situation: LOL'ed, took a screenshot, then later on wrote about it on the WordStream blog. 😉 I as well sent the screenshot to Facebook and nicely asked for an explanation and some management on how to fix information technology. A couple days later I received a phone call from the Facebook ads team, and they were equally baffled every bit I had been at showtime.

Just past then I had figured out past trial and error that when I removed the snowfall graphic, my image (even with some real text in it) passed with no issues! In other words: the programme was reading the snowfall as text.

How To Fix It: Contact Facebook ads back up via Power Editor. They're very helpful and nice! Also, after that incident the Facebook text overlay tool has earned a coveted spot on my Chrome bookmark bar aslope heavy hitters like my Shopify login and Google Analytics. If you lot aren't using that tool nevertheless and you put text in your ads, I highly recommend y'all check it out.

Facebook Ad Fail #3: Exceptions AKA Text On Product Images

Nosotros sell car stereos (among many other aftermarket automobile accessories) and some of our best performing ads feature product images. If you think I can just drop in a nice beauty shot .png of the latest Apple CarPlay receiver into Photoshop and be on my merry manner – think again.

At that place is a LOT of text on a product epitome like that and even though they say this should qualify for an exception, that has non (until recently) been my experience for our products. My workaround was to utilise a Gaussian blur on ALL of the text including the logo (ugh) on products like these:

Just taking the text off of a multimedia receiver is a bad option considering the content on the product's screen is intrinsically tied to the entreatment and value of the product! That is of course why Facebook made product images an exception, and fifty-fifty though those exceptions are supposed to be automatically applied, they were not in my case.

When I spoke to a very dainty gentleman at Facebook about the snowflake/text debacle I mentioned this event to him also. He basically told me that next fourth dimension I meet that problem, to permit him know and he'd see what he could do. He never said he would (or could for that thing) do anything to assist me account-broad or to forestall information technology from happening again.

Since that conversation however, I oasis't had any issues with an advertising getting rejected for having too much text when it features a text-laden car stereo receiver. Did they alter something on my account or to the ads software in full general? Maybe. Am I simply getting lucky? Perhaps. Is information technology my identify (a mere mortal!) to question the vast mysteries of the Zuck? Probably not.

How To Fix It: If you lot know you accept an advertizing coming upwardly that will have text in information technology but should qualify for an exception, starting time your advert creation early in case you need to contact Facebook ads support to get information technology resolved.

Facebook Advertizement Neglect #4: Editing Boosted Posts on Instagram

I day I noticed that a boosted post was getting a lot of date on Instagram and I thought I'd modify the link to a new optimized landing page I had only finished working on.

Should I have just had the best link on there to begin with? Yep, of course I should have just that isn't always how things get when you are a one-woman marketing department (or even if y'all're not). Plus, recollect that this is a post well-nigh fails.

instagram ads

And then here'southward what I learned from this particular Facebook neglect. You are allowed to edit your additional post and change the link on your ad but there's a catch. The Instagram advertising preview in Power Editor updates with your new link Simply it does not in fact alter the link on your live Instagram ad. Boo. If yous somehow forget the link entirely, you cannot go back and add together one. Boo! However, if you lot want to change or add a link on a additional post on Facebook information technology volition actually modify the link. Yay!

How To Fix It: The dazzler of the boosted post is that it's so piece of cake and inexpensive that i might be tempted to exist compulsive about clicking that "boost now" button. Instead, wearisome down and make sure your ad content is 100% workable on both Facebook & Instagram (if you have Instagram and it'south linked). Pretend that your additional ad is a printed ad you won't exist able to alter in one case it runs (b/c on Instagram it basically is).

I Still Love Facebook Ads

I wrote a post terminal twelvemonth well-nigh stretching a small business marketing budget and I even so believe paying to play on Facebook is a must for anybody. Facebook ads are such a cost-efficient way to promote your business that it'southward worth all of the fails in the cease.